Haas cuts ties with title sponsor Rich Energy
The Haas F1 team has cut ties with title sponsor Rich Energy, so the British energy drinks company can pursue a “revised global strategy”.
The American team linked up with the little-known brand ahead of this season and adopted Rich Energy’s black and gold colours for its 2019 car. Rich Energy’s outspoken former boss William Storey boasted at the launch of that car that his ambition was to beat industry leader Red Bull “on and off track”.
Doubts about Rich Energy’s credentials refused to go away as the season unfolded and cracks in the partnership appeared ahead of the British Grand Prix, when Rich Energy’s Twitter account claimed to have ended their agreement with Haas. Rich Energy suggested that was due to a poor result at the Austrian Grand Prix.
Haas refuted the claim, sparking a bizarre internal struggle at Rich Energy between Storey and the company’s main investors.
That led to Storey being removed from his position and Rich Energy was renamed Lightning Volt, although Rich Energy remained the branding on Haas’ car at races in Hungary, Germany, Belgium and finally at Sunday’s Italian Grand Prix.
It remains unclear whether Haas will run a revised livery for the Singapore Grand Prix in two weeks’ time, but F1’s regulations limit substantial changes being made to a car’s colour scheme during a season.